Introduction

As a group, Emily, Amber, Jessi, and myself (Dayna) chose to write our paper about an organization called Sevenly. In short, Sevenly is an organization geared towards raising awareness for non-profit programs that support issues from around the world. In the early days of their organization they only sold T-shirts to raise money, but as their efforts were rewarded they brought about more companies to help them raise their money. Now they don’t just sale T-shirts, but other products such as children’s stuffed animals, socks, cutting boards made from recycled materials, etc.

A fellow group member, Jessi, discovered Sevenly.org, and fell in love with it. She thought the organization was a great way of raising awareness for major issues, such as the neglect and abuse of animals and sex trafficking. She introduced the rest of the group to Sevenly, and we fell in love with it as well.

Sevenly is a great organization for college students to make use of through its constant input through social media websites, and their always changing focus. The supports one charity each week and gives seven dollars of each item sold to said charity. The constant change keeps our generation aware of Sevenly. There is a short deadline to donate to each charity, and that increases the urgency for people to donate before time runs out. Since the featured charities are constantly changing, the donors are kept interested.

The information for each charity and how to donate is posted primarily on Facebook, Tumblr, Twitter, and YouTube - in addition to Sevenly’s official website. This makes it easily accessible, especially for college students who make use of these social networking sites on a daily basis. Donating is almost effortless, because it allows the donor to buy a product they would buy anyways, but from a company that is doing something more with their money. Although Sevenly makes use of other companies, their shirts are their pride and joy. Sevenly.org has their own artists that custom-design shirts that relate to the charity it is benefiting for that week.

The majority of college students are familiar with online shopping, and the prices for the 

shirts are relatively affordable, ranging from twenty to thirty dollars on average. College students, 

and people in general, can feel better about spending their money on worthy causes.